Rural tourism coming back to life in Spain’s holiday island Mallorca under lockdown de-escalation

OPTIMISM: There are expectations local and national tourism will save the holiday season for Mallorca’s rural tourism industry. CREDIT: Mallorca Tourism Youtube

RURAL tourism in inland Mallorca has been coming back to life since the island entered the first phase of the lockdown de-escalation on Monday.

The Balearic agro and inland tourism association president told Spanish press that of the 100 or so establishments in this sector on the island more than 30 have now opened their doors.

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While the vast majority of the Balearic Islands’ hotels in the main coastal resorts remain closed due to a lack of visitors from the Spanish mainland and abroad, Miquel Artigues suggested there was reason to be optimistic that local and national tourism could save the holiday season for Mallorca’s rural tourism industry.

He said more inland establishments are expected to open up to guests in the coming weeks, stressing that all of them have adopted a certified procedure on anti-virus health measures to ensure client safety and peace of mind.

The sector association has made it clear that it is not planning to drop prices to attract customers, but trusts in the attractions of offering smaller, more intimate establishments, with the emphasis on service and peace and quiet, as well as health guarantees.

The Mallorca government is meanwhile planning to launch an intensive promotional campaign aimed initially at encouraging local tourism and then national tourism, in line with the different phases of the de-escalation process.


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