Travel Firms across the World have reduced their prices in a bid to lure back customers in the wake of the Coronavirus scare.

The coronavirus, which emerged in the central Chinese city of Wuhan late last year, has spread around the world, with more new cases now appearing outside China than inside.

The hoteliers of the Costa del Sol have reported more than one million euros in losses due to cancellations in their establishments from the end of February until March, this has been confirmed by Luis Callejón, president of the Association of Hotel Entrepreneurs of the Costa del Sol (Aehcos ).

Callejón has shown its concern about reservations, “they are going much slower than the same time last year.”

Although a quick look at a very popular destination for Brits heading to Benalmadena, The Sunset Beach Club Hotel, revealed a message to potential customers, it read:

Coronavirus

Update 02/03/2020

Bearing in mind the recent news regarding Coronavirus, please find below a brief informative statement for guests who have holidays already booked at Sunset Beach Club, or are considering booking a future holiday at Sunset Beach Club.

At the present time, there is no specific reason not to visit the Costa del Sol or book a holiday here. At Sunset Beach Club, it is very much a case of “business as usual”.

Having spoken to some friends of mine that are coming over next week to the Yarramar Hotel in Fuengirola they have not been given any advice to stay away so didn’t cancel.

Always check before you book, go to-https://www.gov.uk/foreign-travel-advice/spain/health for up-to-info

Italy is the worst-hit country in Europe and has closed schools, cinemas and theaters after more than 100 people died and confirmed coronavirus cases rose above 3,000.

“People are scared, some left early, others didn’t show up, others called to ask for a refund,” says Boulbain, 46, originally from France, who has been running the Italian hotel since 2006 and has been in the business for almost 25 years.