Hotels in the province of Alicante registered an occupancy rate of 56% last January. This figure exceeds by 2.2 points the percentage recorded last year, which was 53.8%.
The interannual increase in occupancy has predominated in all the tourist areas of the province, as reported by the Provincial Association of Hotels and Tourist Accommodations of Alicante (Apha). In this way, the city of Alicante has reached an occupancy rate of 58.5%, while January 2019 remained at 55.5%. On the other hand, the establishments of the San Juan Beach have stood at 58.1%, above the 51.7% of 2019.
In this way, the coastal and beach areas have had an occupancy rate of 52.3%, compared to 44.4% in January 2019, while the inside establishments improve with 37.5% in comparison with the 37.1 % of 2019. On the other hand, Elche reaches 55.1% and exceeds the figure of January of last year by one point.
The origin of the tourist demand in the province of Alicante last January has been mostly foreign, with 63.7%. The majority come from the United Kingdom, as well as Armenia, the Netherlands, France, Germany and Italy.
Despite the devastating effects that the storm Gloria has had in the coast of the province of the Costa Blanca and the two closing episodes of the Alicante-Elche airport, January has managed to increase the percentage occupancy rate at this beginning of the year.
Also, according to Apha, the international tourist flows that will set the pace for 2020 are international uncertainty due to the definitive conditions of Brexit, its impact on the British market —one of the main ones in Spain— and the impact of the coronavirus.