THE regional government’s tourism board and ‘Visit Benidorm’ are promoting the local beaches on social media. Herick Campos, director-general for tourism, announced the joint campaign detailing the merits of the town’s beaches. This coincides with the key period when British tourists book holidays, Campos pointed out. During his recent visit to Benidorm, the tourism chief, accompanied by Toni Perez and Beaches councillor Monica Gomez, was able to check out the state of Benidorm’s beaches after Storm Gloria.
“It’s essential to emphasise that Benidorm is 100% operative and it’s possible to enjoy its beaches and mainland Spain’s highest temperatures,” Campos said. The Generalitat plans to assess improvements to all Valencian Community beaches and where necessary will take immediate action to replace material and start regeneration processes in some cases. Campos praised Benidorm town hall’s great achievements, describing the resort as the Valencian Community’s “flagship of tourism” in the national and international markets that were chosen by 90% of British tourists.
Thanking Campos for his visit, Perez explained that the town hall was reviewing the damage caused by Storm Gloria but said that in no case should this affect aid for other Valencian Community beaches, many of which had suffered serious damage.
“Benidorm supports the localities that were affected by the last storms and those of the past,” Perez said.