AXARQUIA NEWS: Positive results from Nijar presence at FITUR international travel fair

FOCUS: This year the delegation put the promotion emphasis on environmental and active tourism and on cuisine. CREDIT: Ayuntamiento de Nerja

NERJA’S presence at last month’s FITUR international travel show in Madrid reaped positive results, the local council reported.

Nerja Mayor Jose Alberto Armijo commented that he was pleased Nerja had had its own stand once again, and said it had attracted considerable interest throughout the event.

Armijo explained that this year the Nerja delegation had been particularly promoting the municipality’s attractions for environmental and active tourism and for foodies, all under the slogan ‘between the sea and the sky’.


Tourism councillor Gema Garcia explained visitors to the stand were able to experience what Nerja is like “first-hand” thanks to the demonstrations of shared virtual reality experiences every day of the fair.

The councillor made the point that many people had been surprised to discover some of the lesser known landscapes of Nerja, among them the Pico del Cielo, which at 1,500 metres is the highest coastal mountain peak on the Spanish mainland.

Gastronomy proved to be another particularly strong point on the stand. Nerja-based chef Sergio Paloma gave several cooking demonstrations, preparing dishes using locally-grown produce like sweet potato, avocado and mango.


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