AXARQUIA NEWS: British discount store Dealz continues Andalucia expansion and arrives in Motril

THE British chain of discount stores Dealz is continuing its Andalucia expansion with the opening of a brand new outlet in Motril’s Rambla de la Brujas commercial centre earlier this month.
This is the company’s second shop to open its doors in Granada province; it already has a store in Granada city. The newest outlet has a staff of 14, bringing the total number of Dealz employees in Spain to 469 employed in 25 stores altogether.
“The aim of Dealz is to transform shopping into a simple and fun experience due to a selection of more than 2,000 products for €1.50 or less”, explained Dealz director general for Europe, Mark Elliott.
“In our establishments families can find everything they need: to fill the larder, update wardrobes or decorate the home. All this thanks to a wide variety of product categories under the same roof and a policy of simplified prices.”
“We feel proud: we know that we are helping families to save on their shopping baskets”, Elliott added.
One of the main attractions of the Dealz shopping concept the company says is the presence of major brands of basic necessity products, like food and drink. What makes the shopping experience different from traditional outlets however, it says, is that 60 per cent of the range on offer corresponds to other segments, including clothing, stationary, DIY, homeware and decorating, entertainment and party products, with the emphasis on a combination of quality and low prices.
Dealz maintains that the combination of variety and proximity, a policy of rounded-up prices and being a complement to supermarkets makes the outlets places where families can add to their weekly shop.
The Motril shop means the company now has 5,862sqm and 116 directly employed staff in Andalucia in its outlets in Huelva, Torremolinos, Malaga, Granada and Jerez de la Frontera.
The Motril store boasts the latest design which the company is implementing in its points of sale, with a new distribution of items, a more modern look, better lighting and a more varied selection.
The company also revealed there are plans to expand on its toys and fashion offers in the coming months.
Dealz es is one of the Pepco Group’s three commercial brands, together with Poundland in the UK and PEPCO in Central Europe, which currently has more than 135 shops in Ireland, Spain and Poland.