Already assured of summer tourism, Calpe town hall now seeks to de-seasonalise its tourism. Four 30-second videos and a fifth of longer duration will highlight Calpe’s natural surroundings, gastronomy, culture and sports opportunities in English, French and German, announced Calpe’s mayor Ana Sala during the municipality’s visit to the FITUR tourism trade fair in Madrid.These will be shown at all the tourism trade fairs that the municipality visits in 2020, Sala explained.
“Our goal is to demonstrate that as well as excellent beaches, Calpe has much more to offer,” Sala said. Carlos Mazon, president of Alicante’s provincial council, the Diputacion, who was present at Calpe’s FITUR presentation declared that Calpe was unique.
“It has El Peñon, something given to it by nature that no other municipality possesses,” Mason pointed out. During the Calpe delegation’s FITUR visit, they had meetings with Cycling Friendly, with whom the town hall is compiling a personalised catalogue of 10 cycling routes in and around the town.
Cycle tourism is of such increasing importance that it will now have its own section on the municipality’s website while Calpe is to have a dedicated space on Cycling Friendly’s own website, promoting the town. Sala and her team also made contact with the Icelandic tour operator VITA which is interested in sending its high-spending tourists to Calpe.