THE Spanish subsidiary of the international fast food restaurant chain Burger King, founded in 1953 in Jacksonville, Florida has just squired the KAM Food Service in Spain which manages 70 stores of the hamburger chain in the north of Spain.
Restaurant Brands Iberia (RBI), the Spanish subsidiary of the firm that owns the Burger King brand, has taken a further step in its strategy of directly operating restaurants in the hamburger chain by acquiring KAM Food Service, a group that has 70 franchise outlets of this brand in the north of Spain.
In mid 2019, RBI took over Megafoods, which had 80 restaurants, with this, the subsidiary of the Canadian multinational, which also owns the Tim Hortons and Popeyes brands, reached 500 establishments. The vast majority of which are Burger King, a chain that has a total of nearly a thousand establishments in Spain making RBI the “largest restaurant operator in Spain”. With more than 13,000 employees of the franchises and an expected turnover of 550 million euros.
Gregorio Jiménez, president of RBIberia, has indicated the “strategic” movement that will allow him to develop the Burger King brand in the north, where the hamburger chain has less presence.