A DESTINATION with a very varied visitor offer was the basis of the Santa Pola promotion at last week’s FITUR international travel fair in Madrid.
The Santa Pola delegation highlighted the location’s more than 11 kilometres of beaches and excellent climate, but also the attractions of its large fishing port and the range of sporting events staged in the area, the recent marathon among them.
More than 5,000 runners took part in the race.
The delegation stressed Santa Pola’s popularity with water sport enthusiasts; it plays host to the World Sup Festival Costa Blanca paddle sport competition in June.
It is also a popular spot for walkers thanks to its mountain hiking routes. A further sporting option is paragliding.
Another selling point is the local cuisine, and the Santa Pola FITUR activities on the Valencia Community stand included cooking demonstrations.
An additional feature of the Santa Pola participation in this year’s travel fair was the presentation of virtual tours, offering tourists insights into like the aquarium, the Museum of the Sea and the Salt Musuem.
The council said the “innovative technology allowed for interacting with the tourist, improving presence on social media and Google Business, organically generating traffic and being at the forefront as an intelligent tourist destination.”