THE President of the Consell de Mallorca has spoken about her desires for the island to become a leader in sustainable tourism.
Speaking at the ‘NexMallorca’ conference at Es Baluard Museum of Modern and Contemporary Art in Palma de Mallorca, Spain, Catalina Cladera stated that the Council will ensure that its future projects to promote tourism will be centred upon this ambition.
Strategic plans were also detailed at the meeting as well as the value of the Mallorca brand internationally. According to the Council, efforts will be made to position the island on the global market where promotion will focus on its excellent connectivity, natural values and the reinforcement of image and reputation through intelligent management.
Cladera stressed the importance of working with various stakeholders, including business, unions, associations and ecologists to achieve this goal and that promotion will follow well-defined guidelines for sustainable tourism. She stated that “this will allow Mallorca to become a highly modern and advanced destination that doesn’t lose its leadership.”
Tourism competitiveness was also discussed, with the Director of the Fundació Impulsa Antoni Riera presenting a detailed analysis. Here, the Balearic Islands were compared with 180 other short to medium-haul destinations, with the region taking 8th position.