COSTA DEL SOL NEWS: Mijas plan to boost quality golf tourism

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Businessmen held a meeting at the town hall. Credit Mijas Comunicacion

MIJAS council has anounced that it will develop a marketing strategy plan for golf in the municipality. 

Councillor for Tourism, José Carlos Martín said: “We have had very good experience with the Strategic Plan for Tourism and, therefore, we now want to make a concrete project to strengthen the golf sector in the town.” 

The department aims to boost quality and promote the sport, which is particularly important in bringing visitors in the winter and helps break the seasonal nature of the tourism industry. 

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Martín said: “Our main objective is to maintain jobs 365 days a year and keep the economy of Mijas active. This is an important tool to achieve it. We have exceptional courses and a climate that allows us to develop this activity, practically, in all seasons.” 

To do so, Mijas is seeking to strengthen its own brand to distinguish itself from other international destinations. “We are going to differentiate ourselves and show the world all the benefits of our municipality in an effective way.” 


Martin made the announcement at a meeting with businessmen from the town’s golf courses. “It is essential that public administration and private initiative go hand in hand. We have already had a first meeting in October, where we laid the foundations for this joint idea. Now, the department is launching a profiled proposal that excites the owners and makes them participants in this common goal that we are going to build together,” said the councillor. 

Apart from the meetings already held, both the council and the businessmen have outlined a roadmap to continue holding regular meetings and develop the marketing plan. 


Martin said: “It is important that all golf courses unite and are seen as allies and not as adversaries. This common strength will allow data to be shared, markets to be studied and joint actions to be set in motion. All this means a boost to our tourism and our local economy.” 

The mayor has pointed out that in addition to the work to be done by the Department of Tourism, other municipal areas such as Infrastructure or Operational Services will also be involved to collaborate in improving access and maintaining the environment, as this is another plus of excellence that is offered to golf tourists who not only enjoy the courses but also the environment. 

Once the drafting team has completed this project, the consistory will begin to implement the recommendations arising from the study, as is being done with the Strategic Tourism Plan of Mijas. 

 “We are working in the four alternative sectors that advised us in a potential way such as nature, sport, gastronomy and crafts. The last two segments have been the great protagonists in the last international tourism fairs and in the actions developed from the department. 

“We will continue to delve into these four ideas.” says the mayor, who adds that apart from them, the council continues to develop the main pillars of Mijas such as the ‘sun and beach’, the typical Andalusian village and golf. 




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