Lego expanding in Spain and online

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All ages enjoy Lego Credit: Shutterstock

DANISH Lego brand knows that it has to innovate to keep its business continually growing and is increasing turning to the internet in order to keep customers interested.

The younger they are, the more likely they are to get their parents to purchase and, it is hoped that they will also encourage future generations to enjoy the hobby.

Some products are only available online although in Spain they now have three shops selling just Lego product and they plan to just produce sustainable pieces within the next 10 years.

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