Mojacar hosts workshop for identifying Costa Almeria tourism target markets and adapting product to supply

FOCUS: The initiative was aimed at helping businesses identify target markets and adapt their products to demand. CREDIT: Ayuntamiento de Mojacar

MOJACAR played host to a workshop for local tourism sector professionals aimed at helping businesses identify target markets and adapt products to demand.

Organised by the Junta de Andalucia in collaboration with Mojacar council, the Andalucia Lab ‘Revenue Management’ workshop was orientated specifically at professionals working in hotels or who are involved with tourism related projects.

Expert Alberto Ramos led the workshop held at the municipal multi-uses centre. Business representatives from Mojacar and across the region attended, as well as students from Cuevas del Almanzora FP Turismo, Mojacar Pueblo Traders’ Association President Antonio Rodriguez and Mojacar Tourism Councillor Emmanuel Aguero Leclerc.


The Revenue Management ethos focuses on the hotel and tourist industry selling to the right customer, and at the right price and place, in order to increase income, using analysis tools and data to optimize sales and performance.

Mojacar council reported these techniques have become the basis on which many businesses operate, and that in recent years there has been a significant growth in the industry due to the use of new research tools which can capture greater target market information.

The idea is that by managing and analysing data, there is then increased efficiency by using this information when marketing, adapting products to demand and, finding the right customer at the right time, with the right charges.

With a dynamic presentation, practical examples and a lot of participant interaction, the workshop went down well with those taking part. There was also an appreciation of having the opportunity to take part in an initiative of this kind which did not entail travelling to the capital.

The Junta de Andalucia’s Almeria Tourism delegate, Jose Luis Delgado Valdivia was there for the close of the workshop. He commented on how pleased he was at the positive reaction to the workshop, a project that is set to be continued throughout the administration’s term of office.


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