Costa Blanca: Alicante city seeking to seduce international tourist market

LURE: Valencia Autonomous Secretary of Tourism Francesc Colomer said Alicante’s offer of sun, sea and city puts it a highly competitive position. CREDIT: Ayuntamiento de Alicante website

ALICANTE’S provincial tourist board is set to receive €100,000 from the Valencian government for the international promotion of the city as a tourist destination.

The regional Tourism department will sign an agreement with Alicante city council, which the Valencia Autonomous Secretary of Tourism Francesc Colomer said “allows us to have another work tool for repositioning Alicante in a global world in which here are many destinations fighting to seduce the tourist.”

Commenting following a meeting with Alicante Tourism councillor Mari Carmen Sanchez, Colomer highlighted the provincial capital’s “ability to seduce” in a highly competitive market thanks to a combined offer of sun, sea, sand and city.


Alicante is, he added, “a city open to the sea with a multitude of products which complement it”, citing cuisine, culture, heritage, and its appeal to the LGBTI community, the meetings, incentives, conferencing and exhibitions sector and to cruise tourism.

Mari Carmen Sanchez spoke of the need to work side-by-side with the Valencia administration in order to strengthen Alicante’s position as an international tourist destination.

“In these times when everything is so globalised and the offers are just a click away, it is fundamentally important that the institutions, whatever their political colour, work together so we can offer a really attractive Alicante destination product and reclaim its place as a heavyweight tourist centre.”


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