Spanish city is Europe’s most sought-after Christmas destination

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FESTIVE FAVOURITE: Tallinn, Estonia. CREDIT: insurance4carhire


TALLINN, Estonia, is Europe’s most sought-after Christmas city, followed by Vienna, Strasbourg and Krakow – suggesting they’re popular choices for a festive trip.

insurance4carhire combined a list of search terms following the format ‘Christmas in…’ to reveal which of Europe’s cities and countries were most Googled by people in the UK in the last year.

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Between October 2018 and September 2019, over 42,000 people searched for ‘Christmas in Spain’ awarding Spain the title of the most-Googled country, followed by France, Germany and Iceland. With over 600 searches a year for ‘Christmas in Tallinn Estonia’, Tallinn is the most popular city indicating it’s a favourite for people in the UK to visit over Christmas.

Tallinn, Estonia, is also claim to a European Best Destinations award for Best Christmas Market in Europe 2019. This year the market is open from November 15 2019 to January 7 2020.


Claire Gardner from insurance4carhire said: “With Spain, France and Germany being only a short trip from the UK, offering beautiful Christmas markets, bustling cities and endless culture – it’s unsurprising these countries are a firm favourite for Brits, – particularly with interest around Christmas. Spain is also a popular choice for UK expats which could be another reason for its popularity with Brits potentially visiting family or friends over the festive period.

FESTIVE FAVOURITE: Tallinn, Estonia.






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