ALMERIA city is keen to get a slice of the UK tourist market, and this week City Mayor Ramon Fernandez-Pachecho and City Promotion councillor Carlos Sanchez were at the World Travel Market trade fair in London this week to promote the provincial capital as an enticing holiday destination.
As it stands the UK accounts for the greatest number of international passengers flying to Almeria, but generally they stay elsewhere in the province.
During their time at the London show the council representatives met with tour operators, hotel companies and reservations platforms with a view to highlighting the many attractions of Almeria city.
“Tourism is synonymous with wealth and employment”, Fernandez-Pacheco commented.
“We are lucky that our city has identity, culture, heritage, impressive beaches and an enviable climate all year”, the Mayor added.
He also pointed out Almeria is this year’s national gastronomy capital, and said the council is promoting the city as a haven for foodies.
The Mayor made specific reference to a meeting with a representative of tour operator Jet 2, revealing, “We are working on a commercial action for January, Feburary and March, months when reservations are made, to attract the British market from April to October.
“We had already been looking at this in September and now we are advancing on a future contract.”
Fernandez-Pacheco also said the city authority was “making every effort to also extend flight destinations.
There are currently eight direct connections between Almeria and UK airports.