THE Mayor of Palma travelled to London last weekend to present the capital as a sustainable destination at the World Travel Market.
Joined by Elena Navarro, the Councillor for Tourism, Health and Consumer Affairs, José Hila explained how “the city has made a clear and determined tourist commitment that is appreciated beyond the sun and the beach”. He believes that sustainability is an important factor that tourists value considerably, and that by offering Palma as a unique and quality destination will boost the industry.
Over the weekend, the Consell de Mallorca also launched their ‘Fall for Mallorca’ promotional campaign, which was held at Hispania, one of London’s most popular Spanish restaurants. Here, the general public and media were invited to ‘touch, feel and taste Mallorca’ where several activities related to gastronomy, culture and the arts were organised throughout the day.