Almeria eye on British market at World Travel Market

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AIM: The provincial government is hoping to expand the Costa de Almeria’s share of the British tourist market. REDIT: Diputacion de Almeria website


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ALMERIA has its eye on reinforcing and expanding its share of the British tourist market.

A delegation from the Provincial Tourist Service is in London this week to promote Almeria at the World Travel Market, considered one of the most important travel trade shows in Europe.

There is a 550sqm Costa de Almeria stand within the Andalucia exhibition area and over the three days the Diputacion de Almeria Tourism delegate Fernando Gimenez will be meeting with travel agents, airlines, marketing companies, travel media and tour operators with a view to boosting British visitor numbers.

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The deputy referred to the provincial government’s “ambitious promotion campaign with which we want to intensify this market and clear up any doubts which the Brexit situation or the Thomas Cook case generate.”

He added, “We come with the hope offering confidence and convinced of the virtues of the Costa de Almeria destination, which continues to be one of the British’s favourites.”

Gimenez also revealed the Diputacion has designed a marketing plan for 2020 with the aim of “gaining traveller loyalty and increasing the flow of British visitors to the province.”

The deputy said the World Travel Market was a must for the provincial delegation.

“Our presence here generates numerous commercial opportunities which we have to take advantage of so they are to the benefit of Almeria province as a tourist destination.”


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