THE attractions of inland Almeria as a year-round destination is the main message the provincial government aims to get across in a major winter advertising campaign.
The Diputacion de Almeria is highlighting the varied offer of the province’s 91 inland municipalities in eight Spanish cities and at major transports hubs.
The campaign will feature 350 digital street marketing signs in the principal commercial areas of Albacete, Alicante, Cordoba, Granada, Jaen, Madrid, Murcia and Seville. Fixed and flash images and videos will be screened in 150 second-long loops.
There will also be promotional spots at Barcelona, Madrid and Seville airports and on the Sol underground station in the national capital.
The campaign will in addition include online actions and information in the media.
The Diputacion said the campaign was timed to coincide with the drop in temperatures in much of Spain in contrast with Almeria’s “extended spring.”
Gaining a solid visitor market for Almeria’s interior will “break the seasonal nature” of provincial tourism, according to Diputacion Tourism deputy Fernando Gimenez
“There are municipalities which have reinvented themselves thanks to tourism and which are an important attraction for our destination”, he commented.
“With this campaign we want to make inland Costa de Almeria known to the maximum possible number of tourists.”