THE BAN raises pressure on Facebook at a time when Facebook faces controversy over ads that promote misinformation
The Twitter is for all political advertising as announced by the company’s CEO in a lengthy twitter thread
We’ve made the decision to stop all political advertising on Twitter globally. We believe political message reach should be earned, not bought. Why? A few reasons…🧵
— jack 🌍🌏🌎 (@jack) October 30, 2019
It will come into effect on 22 November and will apply globally to all electioneering ads, as well as ads related to political issues. The timing means the ban will be in place in time for the UK snap election.
Twitter had previously implemented rules and restrictions for political advertising, but now the ban is complete.
Dorsey, Twitter’s CEO, went on to add: “The organic spread of political messages online “should not be compromised by money”
Trump’s campaign manager, Brad Parscale, called Twitter’s decision “another attempt by the left to silence Trump and conservatives” while Hillary Clinton called it “the right thing to do for democracy in America and all over the world” and the New York congresswoman Alexandria Ocasio-Cortez deemed it “a good call”.
J Nathan Matias, an assistant professor of communication at Cornell University, said that the ban could have a number of unintended consequences, including pushing campaigns to use more bots and “hybrid human-software coordination on Twitter”.
“It’s very hard to define ‘political’ things from non-political discourse,” he added. “If their policies are too loose or their enforcement too clumsy, Twitter could do real damage to public health, the uptake of government services and civic life.”
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