The Gandia Shore reality show aired for just one month in October 2012.
It was a Spanish adaptation of Jersey Shore in the US and Geordie Shore in the UK and it followed the lives of its eight participants in Gandia, La Safor area’s principal town in Valencia province.
The programme broke MTV Spain’s all-time ratings record with 948,000 viewers and a market share of 4.8 per cent, as viewers followed the lives of eight young people who were shut up together in a seaside villa for 31 days in the summer of 2012.
But the show was less popular in Gandia, which is still trying to divest itself of the out-of-character racy image that the programme conveyed.
Some time afterwards, the town hall signed an institutional declaration, supported by all political parties, stating the corporation’s “firm rejection” of proposals to film a second season in Gandia.
Seven years later, Gandia Shore has not been forgotten and although the town hall would prefer to forget the programme, Google will not allow it and exactly seven years later “shore” still figures in the list of the 25 topics most-sought in Google searches linked to Gandia.
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