By Euro Weekly News Media • Published: 29 Oct 2019 • 11:13
NEW APPROACH: Luis Morant details new corporate image Photo credit: Alfaz town hall
ALFAZ’S Tourism councillor Luis Morant recently introduced the municipality’s new corporate image as a tourist destination. Accompanied by Martine Mertens, councillor responsible for Residents’ Associations, Morant showed the town’s new logo to an audience of 150 at the Escuelas Viejas cultural centre. Th logo consists of a large W above the hashtage Welcome, followed by the name l’Alfas and the phrase, Ven y quedate (Come and stay) identifying the tourism project that the local government intends to develop in coming years, Morant said. The Welcome logo is now the official Alfaz brand, he continued. With 900 metres of beaches in Albir, an impressive national park with 5,653 hectares of land free from property speculation and multicultural attractions, Alfaz welcomes tourists and seasonal residents to another type of tourism, Morant said. “With its numerous attractions Alfaz invites those who first discover us as a tourist destination to remain in a municipality is especially welcoming,” he said. “Because of this, the tourism we are targeting is special and the tourists who choose us are special.” The town hall’s objective is to make Alfaz clearly recognisable and to ensure that the new brand makes the municipality stand out amongst its competitors in the ‘quality tourism’ sector. – If you have enjoyed this news article, please note that our current charitable activity is on behalf of Ciudad de los Niños orphanage in Malaga. If you would like to make a small contribution to this cause it would make a great deal of difference to the orphans of Malaga! Please donate at https://www.gofundme.com/f/beunited-for-malaga-orphans
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