MUSIC festivals are massive in Spain.
More than 2.5 million people rock up to the approximately 1,000 festivals staged annually across the country. The 10 biggest festivals alone attract audiences of 1.6 million.
The report ‘El hit de los Festivales de Música en España’ by OBS Business School teacher Natividad Buceta shows these kinds of events have become the most popular way to enjoy live music in this country and represent an important contribution to the Spanish economy, attracting more fans than football or motorcycling.
Festival goers pay an average of €100 for entrance tickets and typically go to a couple of festivals a year. The reports put the overall economic impact of festivals every season at more than €500 million.
Cataluña accounts for 44 per cent of this amount. The region’s music festivals also lure the greatest number of foreign tourists.
Music festivals in this country cover a wide range of musical genres. A survey of festival goers’ tastes and preferences revealed 35 per cent prefer rock ‘n’ roll, 32 per cent cite pop as their favourite, and 21 per cent want to hear indie bands.
When it comes to choosing which of the hundreds of festivals to experience the survey showed the number one factor for nine out 10 people is the line-up of performers. One in four said the location of the event was an important influence on their choice, and 38 per cent said ticket price was a major factor.
Eight out of 10 surveyed said they go to festivals with mates. Perhaps surprisingly one in 10 go on their own.
The live music-loving public identified a few typical festivals features where there is room for improvement. Long queues to get in and for toilets were among the most common gripes, along with the high prices charged for food and drink.
One in 10 said they don’t like sleeping in tents, and in fact 21 per cent opt to stay in hotels; one in three just buy day entrances.
The best thing about festivals, according to the survey, is being able to see a bunch of different bands and performers in one place. A great atmosphere is also right up there.