NEW recycling initiative opens in Granada

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INITIATIVE: New recycling machines installed in Nevada shopping centre. CREDIT: Nevada Shopping


A 2011 film starring Justin Timberlake has become the inspiration for a brand new recycling initiative.

The film, called “In Time” set in a world where time is used as currency has become the inspiration for a new project called “Seconds For The Planet”.

The brainchild of Antonio Barragan, the idea of the scheme involves receiving tokens for discounts in return for recycling. The first machine of its kind has recently been installed in the Kineopolis Cinema in the Nevada shopping centre in Granada.

The idea is that cinema goers can recycle their used popcorn cartons, drinks cups and sweet containers in return for discounts at local facilities. The user will be issued a ticket containing a QR code for every item that is deposited. Then after downloading the app which will be available this month, can be exchanged for discounts of up to €50.

As it’s the associated companies that determine how much discount they offer, there is a real incentive to recycle. The offers can be on anything from car insurance to eating out.

Further machines are to be installed in the near future at two more shopping centres and eight schools.

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