THE Costa del Sol’s Malaga City and Benidorm on the Costa Blanca are among the top 15 cities in Europe with the most reach on Instagram, according to a new study.
Holiday rental site HomeToGo‘s ranking placed Malaga City and Benidorm 12th and 13th respectively. There were some 4.5 million posts about Malaga City on Instagram and about 1.1 million related to Benidorm.
The ranking was determined by how many times each city appeared in a hashtag or was posted about on the social media network.
London topped the list with almost 120 million hashtags and posts in total, with Paris second at roughly 100 million.
Barcelona came third with 47 million posts. Posts about the city’s Sagrada Familia Cathedral alone numbered 1.6 million.
Madrid came sixth with about 31.2 million while Valencia City came 10th with 14 million.