WATCH: New beauty trend sees people setting their faces on fire to preserve their youth

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FIRE: Alcohol-soaked towels are set on fire. CREDIT: CGTN

BEAUTY enthusiasts in Vietnam are going to the extreme of setting their faces on fire to preserve their youth.

While few healthcare centres in the country have been licensed to use fire therapy in medical treatment, some spas and beauty salons in Ho Chi Minh City, formerly known as Saigon, still advertise the service to cure thousands of illness and rejuvenate skin.

Bringing an open flame near the delicate facial skin hardly seems a safe way to achieve health and beauty results.

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In fact, some creams and soaps have been banned because they cause irritation and inflammation in the skin.

Yet, men and women in are allowing therapists to cover their faces with alcohol-soaked towels that are then set alight and kept on the skin for 30 seconds to one minute

The flame is then put out by placing a second dry towel over the first.

The bizarre technique, which costs up to €10, reportedly helps with a variety of health problems such as headaches, sleeplessness, muscular pain and various digestive system issues.

But Vietnamese doctors and experts warn that undergoing the treatment at unlicensed or substandard facilities could threaten customers’ health and cause burns or asphyxiation.

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