THE sun lounger wars could hot up Benidorm next year as German airline Lufthansa is launching more flights to Alicante from next summer.
The German carrier will operate three new weekly flights to Alicante from its hub at Munich from 12 April, in addition to its existing services from Frankfurt.
Despite the increase in German holidaymakers the British market still accounts for around 50% of all hotel stays.
And, earlier this year, the Spanish launched a new marketing campaign following some ’embarrassing’ negative incidents involving Brit holidaymakers during the summer.
The “Enjoy Benidorm with the Spanish people” campaign was created to counter ‘turismofobia’ and ‘encourage mutual respect’.
Stories about the disturbances during the World Cup, the British man who allegedly paid to have his name tattooed on the face of Tomek the homeless Polish man and the 81-year-old tourist, Freda Jackson, who claimed there were “too many Spanish” in her holiday hotel.
It is claimed that all the negative publicity has put pressure on relations between British visitors and the usually very convivial Spanish hosts.