Cooking up business

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CASA COOK: Spain is a big part of Thomas Cook’s expansion plans. Credit: casacook.com


HOLIDAY operator Thomas Cook has announced that it plans to open 20 of its own hotels by the end of 2019, including six in Spain.

According to its strategic plan, the company aims to be providing 40,000 hotel rooms from 200 hotels, and to become a leading player in the hotel industry.

New openings include Spain’s first Casa Cook hotel and the first family Casa Cook, as well as seven youth-focused Cook’s Club hotels.

These youth or millennial-centred hotels will feature escape rooms, VR gaming, rage rooms and private discos, as well as street food dining and a poolside cocktail bar.

One of the “key assets” is Casa Cook Ibiza, a 189 room hotel that will open next summer, the first of two new Casa Cook properties.

Thomas Cook, which pioneered the package holiday concept, has also confirmed that it has removed nine hotels from its portfolio that did not meet brand quality standards.

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