WATCHES for ladies are small bejewelled and driven by quartz.
They may not even have a battery as ladies are assumed to be not so much interested in time as in diamonds. Or so goes the prejudice. Actually the contemporary woman is more likely to be looking for a watch that is big bold and gold.
One watch that sets it sights right at the modern woman is the Royal Oak Frosted Gold. The case of the watch measures 37mm in diameter while the case’s diamond dust sparking finish is achieved by hammering the gold surface with a diamond tipped tool to create indentations.
The silver toned mirror dial under a glare proofed sapphire crystal has applied indices with luminous treated hands in the classical Royal Oak style. While a second sapphire crystal in the case back offers a delightful view of the self-winding movement, with a 3-hz frequency and a 60 hour power reserve.
The creative partnership between Italian Jewellery designer Carolina Bucci and Audemars Piguet the Royal Oak Frosted is an attention seeking piece. The diamond dust finish in yellow gold is hardly shy and retiring and is not going to stay locked away in the jewellery box, rather its on the wrist and in the face of any stray on looker.
The traditional Royal Oak could be considered a quintessentially male watch which has not been feminised rather the Royal Oak has been roughed up a little, Frosted.
Carolina Bucci explained her ethic as the Royal Oak Frosted Gold design, “I took the perfection of the Royal Oak case and bracelet and ‘roughened them up’ a little juxtaposing the perfectly imperfect Florentine finish with Swiss watchmaking precision.
Now I’m doing the opposite taking the textured surface of the Tapisserie dial and flattening it out into a perfectly smooth mirror.
It’s a fresh take on an icon made in the image of the contemporary woman. I know women with a great eye for keynote accessories who are going to love this. The mirror s always interacting with its environment, ever changing according to what clothes you’re wearing, the décor of the room, the lighting, the time of day, the weather.”
Audemars Piguet is oldest fine watch making manufacturer still in the hands of its founding families. While Carolina Bucci shares Audemars Piguet’s dedication to craftsmanship and a family heritage. Tradition reinforcing modernity the contemporary woman, spontaneous true to life and unapologetic. Just 300 were made for just US$53,600 each.
Nick Horne, London, England