Alan Sugar in race storm after comparing Senegal footballers to ‘beach salesmen in Marbella’

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LORD SUGAR has caused outrage after comparing Senegal’s football team to ‘guys from the beach in Marbella’ on Twitter.

The Apprentice star referred to the players as ‘multi-tasking resourceful chaps’ causing fury on social media, with many accusing him of being racist.

The tweet had a picture of the team with images of sunglasses and bags, similar to those sold by beach vendors.

When a user asked him how long it would take for him to apologise, Sugar said “I can’t see what I have to apologise for. You are OTT (over the top). It’s a bloody joke.”

Sugar later deleted his original tweet and apologised.

Here is a screengrab of the tweet before it was deleted:

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