A 76-YEAR-OLD British bather on the point of drowning has been rescued on Carabassi beach in Elche.
Lifeguards were alerted to his plight by a concerned holidaymaker and reached the victim as he was about to stop breathing.
Once ashore he was transferred to the General Hospital once his condition had been stabilised, with the incident occurring in choppy water as the yellow flag was flying.
It comes as a Spanish Red Cross report revealed that seven of every 10 people rescued on Alicante beaches this year have been foreign.
As a result, a safety campaign has been launched in English and Russian with advice on how to react and behave should people find themselves in risky and dangerous situations in the sea.
A spokesperson said: “The death and rescues of other nationalities on our beaches are becoming more frequent. “There are bathers from all over Europe, from English to Irish, Russian or Ukrainian, who think that the Mediterranean is a pond, when it is in fact the opposite; it’s very dangerous.”