Sky TV looks to the internet

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FOOTBALL: Sky had to dig deep to secure rights.

AS customers and therefore profits for the Sky Channel go down and Discovery threatens to remove its 12 channels with effect from February 1, it has been announced that Sky may supply its entire service for the first time via the internet.

Until now, subscribers have needed to receive the signal via a satellite dish but the pay-TV operation has been hit by companies such as BT who offer an internet connection featuring many of the channels that Sky offers together with on demand films and sports.

The latest round of Premier League football negotiations saw Sky have to dig even deeper into its war chest in order to secure exclusive rights to screen the bulk of the matches live, but as subscribers desert the company, then it has to find new revenue streams elsewhere, with a potential six million new internet viewers.


  1. Sky has been pricing itself out of the market, this was inevitable as competition grows for services over the internet that are much better and cheaper, Netflix being one and an excellent service. Although these other services do not offer the vast scope that Sky offers people I just don’t think that it merits the high cost for their TV. I am not sure streaming is the solution without reducing the prices of their service!

  2. Sky has long term commitments with satellite owners. Sky would lose customers where there is poor internet connectivity. Sky already provides “Sky Store” “Box Office” “Catch Up” “Box Sets” on line.


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