Representatives from almost every Spanish region, city and many towns, are in Madrid for this year’s International Tourism Fair (Fitur).
On until January 22 at the Feria de Madrid, this year sees a special emphasis on sustainable tourism.
Alicante is represented in Pavillion 7 and has organised a performance by the rapper Arkano – otherwise known as computer engineering student Guillermo Rodríguez – to help showcase their stand.
This is the market place to be seen in and where all those working in tourism can meet up with like-minded professionals in the trade.
Members of the public are welcome to attend the annual event, now in its 37th year, but they are restricted to Saturday and Sunday.
A fair of this size not only brings together all those working in the industry, but also acts as a showcase for new services, new technologies and the latest trends.
For Madrid alone, the fair represents potential revenue of more than €200 million, according to the organisers, UNWTO.
They also point the presence of more than 9,000 exhibiting companies as evidence of the strength of the sector.
To emphasise the importance of Fitur, more than 20 ministers for tourism from all over Africa are there debating the opportunities the sector can bring to the continent.
Tourism in the Middle East will also come under the spotlight in the hope of fostering and sustaining growth in this sector.