PARENTS, grandparents, aunts, uncles and everyone who has to buy a Christmas present for a youngster, be warned, Hatchimals are here and are selling out fast so there may be tons of tears and tantrums on December 25 or January 6 if you haven’t managed to obtain one.
Most years sees some hype about the ‘must have’ present of the year and 2016 sees a cross between a 1990s concept and an idea based on the social media coverage of ‘unboxing’ (videos of children unwrapping toys).
The Hatchimal is a large egg with a difference, as the owner has to show it real love, cuddling it, rubbing it and generally looking after it so that it hatches before your very eyes. The cuddly toy that pecks its way out of the hard shell is similar in look to a Tamagotchi or a Furby but is slightly more bird like and continues to react to kindness once it emerges from its shell, learning how to walk and talk, perhaps encouraging the aeons old question, ‘which came first’!
This year’s special gift is the brainchild of a Canadian company, Spin Master who appear to have seriously underestimated the potential market for the innovative character and despite the fact that they are trying to increase production and are shipping bulk stocks by air rather than sea, it does suggest that the Hatchimal will join the Rubik’s Cube, Teletubbies, Cabbage Patch Dolls and Elsa in being the cause of both laughter, smiles and tears.
Alternatively, it could be a cynical con to simply part doting relatives from their hard earned cash, as the secondary market sees prices at double the normal retail cost with quite a few available.