THE digital transformation has revolutionised the way we understand and access the world of tourism. Books and road maps for travellers have been replaced by apps and boarding passes can now even be accessed through smart watches.
A report by the IMF Business School showed that 45 per cent of tourists visiting Alicante Province used their mobile phone to book activities while travelling. Over 70 per cent used mobile devices to search for restaurants and 34 per cent used them to check accommodation offers.
The IMF Business School said the traditional tourist or consumer is known as a Tourist 1.0. This person seeks the help of an external agency to plan and organise their trip from start to finish. There are now more Tourist 2.0 types which use the internet to book flights and hotels, but the Business School said the province should now try to attract more Tourist 3.0 types, who are true visionaries of the sector, doing practically everything online and sharing their experiences through social media instantly.
The challenge is now to connect the industry more to this type of traveller and to meet the needs of these new consumers.