ONLINE trading giant Amazon has allied itself with well-known supermarket ‘Día’ to bolster its Amazon Prime Now service, which promises to get goods ordered via the web, to its customers within an hour of placing an order. The service has already been highly successful since it was launched in July, exclusively in Madrid, as well as being a hit overseas. The service is currently restricted to the capital but will be expanded in the future.
The company has also added Lavinia and the famous Madrid Supplies Market to its list of establishments from which you can order.
The goods can be anything ranging from a few bags of supermarket groceries and cleaning products to fully cooked meals from well-known restaurants in the area.
The price for the service is fixed at €5.90, with a minimum spend of €19 per delivery. However, if you are a member of Amazon Premium, which costs €19.95 per year, all deliveries are free.
The alliance with Día is a step forward for Amazon Prime in Spain as it shows the company is actively making an effort to collaborate and work with traditional retailers rather than compete directly with them.