ORIHUELA has been named the cultural capital of the Costa Blanca in recognition of its rich and vibrant heritage and contribution to the region.
Awarded the title by the provincial tourist board, Orihuela will doubtlessly publicise its new status across national and international tourism fairs and hope to attract more visitors eager to sample the Costa Blanca brand.
The accolade was chiefly due to Orihuela’s cultural and artistic presence, considered the strongest in the region, and also the necessity to relaunch the city as a key sports destination to help attract new business investment and kickstart the local economy.
Mayor Emilio Bascunana was quick to praise the city and express his hopes that the recognition would lead to more provincial government funding and attention. He specifically wants to improve transport links between the city and across the Vega Baja, especially to coastal spots.
Orihuela has long been recognised as one of the area’s key centres, named first city of the province of Alicante in 1437 and renowned as the site of countless architectural marvels, including the Cathedral and Baroque church.
Its greater history stretches back more than a thousand years, being named after the Visigoth province of Aurariola. Orihuela is also the birthplace of one of Spain’s finest poets, Miguel Hernandez, and is famous for its local festivals.