PEGO Mayor Enrique Moll Briones opened the new Aldi supermarket in the town today (July 13). Despite the unseasonal rainy weather the shop was already bustling with customers and those spending more than €20 were presented with a goody bag of Aldi products.
EWN asked Aldi’s Head of Expansion for Spain, Sergio Navarro, why they had moved from their old site in Pego, “because of customer demand” said Sergio.
“We outgrew the old store after 10 years and this one is twice the size with twice the amount of parking spaces. We have also adopted the more modern style that our newer stores have.”
Indeed the shop is large, bright and spacious with plenty of natural light and was well air conditioned on a muggy day.
“The shop has all the usual grocery sections people would expect from us but we are emphasising our fresh fish and meat sections which we have expanded and improved recently” said Sergio. There is also an in-store bakery and they still have the special offers aisles where the goods change twice weekly.
Today you could have chosen from kitchenware, toys, a range of garden accessories and many other items.
The purpose built unit is 1,200 metres square in size with parking for 125 cars. Aldi also have a huge range of 1,500 products in store.
As well as Aldi’s own brand items there are several brands that we will all be familiar with such as Pringles, Kellogg’s, Coca-Cola, Philidelphia cheese and even Strongbow Cider!
The supermarket is easy to find on the first roundabout as you enter the town from the Oliva road and is open from 9am to 9.30pm Monday to Saturday.