ALICANTE has left the umbrella term of ‘Costa Blanca’ to become the fifth official tourism brand of the Valencia Region.
Regional Secretary of Tourism Francesc Colomer announced that the Consell has recognised the character of Alicante as a “multi-product” tourist destination, granting it permission to go it alone and be promoted in its own right.
Colomer also said that for the next edition of Fitur, in January next year, Alicante will also have its own stand on the same surface size as Valencia. Entrepreneurs in Alicante have long wanted to be recognised independently claiming that tourists do not necessarily associate Alicante with the Costa Blanca with recent promotions more directed towards golf and beach holidays in other municipalities.
Maria Jose Valera, president of a hoteliers association of the city, welcomed the announcement: “It’s about time that someone remembers the city of Alicante. “We feel very positive about this news because having a brand will help us to improve the promotion.
A sector like ours has all kinds of attractions from the product and quality, but having the support of a brand is essential.”