By Euro Weekly News Media • Published: 14 May 2016 • 7:00
IDYLLIC BEACHES: Just one of the things the campaign claims winners can spend their instant cash on.
THE Costa del Sol has once again managed to make its way into millions of homes across Spain as it was chosen to serve as the backdrop for an advertising campaign for a new lottery creation which hit TV screens last month.
Although filming sessions were kept very quiet in March, when the cameras were rolling in Marbella, Estepona and Benahavis, viewers have now started to recognise some of the backdrops showing in the adverts for ONCE’s new Rasca Moto GP scratch cards.
The cards are being promoted as the quickest way to get rich, with the slogan ‘from 0 to €60,000 in an instant.’
To emphasise the speed angle, the adverts jump from scenes of motorbike races to idyllic, peaceful and luxurious scenes of the Costa del Sol. The entire filming was also done in just one day. Crews started off in Marbella, with actors filmed soaking up the rays in luxury at the Cabane
Beach Club at Los Monteros. They then raced to Estepona, where people were filmed making purchases at a ONCE sales booth, before tearing off into the countryside for peaceful scenes at a country residence in Benahavis.
Finally it was back to the coast for the night time scenes at a Nueva Andalucia villa.
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