HOTELIERS on the Costa del Sol are rejoicing this week following an unexpectedly good May Day long weekend, with average occupancy rates reaching 84 per cent across the sector.
Although prepared for and happy about the extra business, the influx of visitors did catch hotels slightly unaware, the Costa del Sol hoteliers’ association Aehcos reported, as the rate registered last year was just 81 per cent and most were expecting similar numbers of visitors this year.
However last-minute bookings quickly filled up the gaps, which has encouraged the tourism sector to prepare even harder for the coming summer season.
As the traditional beach improvements continue, a different tourist is being kept in mind more and more, as the authorities realise that the sea and sun attraction is not enough to keep the visitors coming in this day and age.
Therefore, initiatives are being announced which include a new map specifically aimed at tourists of the Caminito del Rey and surrounding areas promoted by the Junta de Andalucia regional government, and the Tourism Board has headed off to the US to promote the destination across the pond, with an aim of attracting people from further afield that the traditional European visitor.