FACEBOOK live is being launched today which will enable users to post live videos and use multiple streaming features aimed at broadcasters and viewers alike. In Facebook’s words it makes it easier to create, share and discover live videos.
The features, which are available, beginning April 6, include real-time reactions (such as ‘like’ and ‘love’), the ability to broadcast a live video within a self-contained group and many additional video filters.
Mark Zuckerberg commented in an interview with Buzzfeed that this will be the “golden age of video” that he says could take hold of the social networking giant.
He also suggested that perhaps in five years’ time most of the content that is seen online will be video.
Facebook is such a big part of everyday life in economics and business. It is now used as a promotion and advertising tool across multiple business disciplines. The social media giant determines the rules of the game for distribution of content across vast networks of social media, and has enormous power to make or break businesses.
Zuckerberg continued: “Live is like having a TV camera in your pocket. Anyone with a phone now has the power to broadcast to anyone in the world. When you interact live, you feel connected in a more personal way. This is a big shift in how we communicate, and it’s going to create new opportunities for people to come together.
“I’ll be going live myself around 10:30am PT today and I’ll answer some of your questions about the new product. Join me!”