APPLE revealed its new product line-up for 2016 on March 21 amid great fanfare and anticipation. Here is a look at some of the new range soon to be causing long queues on shopping streets from Marbella to London.
The iPhone SE is mysteriously devoid of explanation for its initials but is essentially a smaller cousin to the iPhone 6 and 6+ with a smaller display. There is a 12 megapixel camera on the back boasting the same features as the iPhone 6 and a cute four inch retina display on the front. With a A9 processor it is three times faster than the iPhone 5 and will cost $399 (£280) in the US for a 16GB model, with international prices yet to be released.
A new 9.7 iPad will also soon be released as a follow up to last year’s iPad Pro and features the same processing power but in a smaller model with a less reflective screen. The cheapest 32GB model will begin at $599 (£420) in the States.
On the software front the iOS 9.3 is now available and features a doctor advised Night Shift which reduces your exposure to blue light in the evenings, thus allowing for better sleep for those compelled to use their device in bed.
Meanwhile an update for Apple TV enhances Siri’s dictation abilities and allows users to voice usernames and passwords as well as search for films and TV shows.
For those with chronic health issues, a new CareKit has been developed which enables users to check up on all their medicinal affairs including medications, blood pressure and reaction checker so as to make looking after yourself or others a little easier.
Finally there are a variety of updates and changes to the Apple Watch which will also see a slight price reduction.
All in all, the event was a wonderfully orchestrated nod to the modern conception of planned obsolescence which sees large multinationals deliberately issue minuscule tweaks and updates to products that will be redundant in the near future as a way of generating long-term sales and keeping the current capitalist economy afloat.