BOLLYWOOD´S answer to the Oscars is almost upon us and in preparation for the big day, Bollywood stars descended upon the streets of Madrid.
The largest film industry in the world, this year Bollywood will hold its annual awards ceremony in Madrid. In preparation of the event a flashmob of professional dancers were met by huge crowds when they partook in a Bollywood style dance.
Some of Bollywood´s most famous actors were there including, Sonakshi Sinha, Anil Kapoor and Hrithik Roshan and led the dance in Madrid’s Paseo del Prado on Sunday 13.
Madrid City Hall commented: “The dancers encouraged the public to join in with the choreography, explaining the dance steps of the Indian dancers,”
Security was tight in the central Madrid plaza which was closed to cars. Thousands of Bollywood fans waved their home-made posters.
The event was organised by India´s International Academy of Film (IIFA) in collaboration with the City Hall of Madrid.
Around 800 million people are set to watch the event on television which will see 100 Bollywood stars attend the ceremony. An extra 15,000 tourists are expected to visit the Spanish capital, bringing an estimated revenue of €15 million.
“It is going to be real, real madness,” said Slumdog Millionaire star, Kapoor.
“There is a tremendous amount of similarity between the Spanish people and Indian people. We believe in enjoying life, we believe in family values, we love to dance.”
Previous years have seen the ceremony held in Malaysia, Canada and the US in a bid to boost their profile in various foreign locations.
Several Bollywood films have been filmed in Spain in recent years. On average Bollywood make around 1000 films a year compared to Hollywood who usually make around 500 films a year.