FOR the first time, Malaga Tourism will be promoting itself to the German nation at the 2016 Dresden Tourism trade fair on January 29, 30 and 31.
The event, considered to be the main tourist fair of the Saxony region, is annually staged in an exposition of more than 20,000 square metres, hosting 550 exhibitors.
This will be the first publically organised step toward rebuilding the faith in travel to Spain for the Germans since the tragic air disaster in the French Alps where 150 people died aboard a Germanwings flight from Barcelona Airport to Düsseldorf Airport in Germany on March 24 last year.
Malaga’s Tourist Board have set themselves a goal: to regain a positive impact on the German market. In order to do so, they have launched a project aimed at making the German tourism figures grow again.
The first stage of this project will be to take up a place at this week’s Dresden tourism fair, where they will have two information desks in partnership with many institutions. One of them being Germania airlines, who will be running direct flights between Malaga and Dresden later this year.