EVENTS and conferences helped boost hotel occupancy in Murcia last year, leading to a 6.7 per cent increase compared to 2014.
April and May were the months where the most overnight stays were recorded thanks to the holding of the SOS 4.8 music festival in the first weekend of May, and numerous conferences and business meetings. April saw an average occupancy of 63.41 per cent and May 64.73 per cent. August had the lowest overnight stays as most head to the Mar Menor coastal areas.
The figures have been welcomed by the Association of Hotels and Tourist Accommodation of Murcia (Ashomur). President of the group, Carmen Ayala said: “We are reasonably optimistic, but much remains to be done to continue to make our resorts and hotels more profitable.”
Ayala highlighted the improvement in the weekend figures with occupancy reaching an average of 58.51 per cent, six percentage points higher than in 2014: “The growth in our sector is seen when there is a great cultural offering,” Ayala said, calling for the authorities to make “a greater effort to organise more activities and shows to attract the attention of tourists.”