Any acclaim of the beauty of Spanish towns would be incomplete without the inclusion of Mojacar.
So when 35 of the recognised ‘Most Beautiful Towns in Spain’ gathered at an exclusive event in Santilla del Mar in Cantabria, local councillor for Tourism, Emmanuel Aguero, was there to proudly represent his picturesque home.
The elite group of towns had reunited for a two-day affair to discuss the success of various promotion activities in 2015, and to establish the key guidelines for 2016, which will help assure a firm distinction in terms of quality.
Aguero described how the tourism industry had boomed in Mojacar throughout 2015, with average occupancy rates of 87 per cent from Easter until October. The summer period saw an incredible 95 per cent average occupancy level for the town’s four-star hotels.
Ambassadors from each town also considered how to build regional groups and how the towns shall be promoted at the International Tourism Trade Fair, to be held later this January in Madrid.
Committing to hold more regular meetings in the future, creating an advertisement campaign, and installing a press department, the reunion was a highly productive undertaking. A reservation centre to promote package tours will also be established to enable each town to be jointly promoted as quality destinations.
The magic of Mojacar has certainly begun to spread its wings as the town receives glowing praise for its abundant natural beauty and unique character.
Just last month, Mojacar featured on the winning ticket of the ONCE lottery as part of a Most Beautiful Villages series, while the town has long captured the imagination of the dynamic expats, artists, and adventurers who have made it their home.