Marbella: Out with the old, in with the new

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Striding fearlessly forward, Marbella has shrugged off the baleful news that the former mayor has admitted his complicity in a massive property fraud, instead keeping its eyes firmly on the prize.

While the limelight lingers on former mayor Julian Muñoz, Sir Sean Connery’s second wife and the Goldfinger scandal, the real Marbella has been working vigorously beneath the surface and has chosen this week to unveil ambitious new plans for 2016 and beyond. 

Next Tuesday January 19, Marbella will divulge its new image and tourist slogan at the International Tourism Fair in Madrid, in front of 150 famous guests from the worlds of culture, politics and society.  

It will be Marbella’s first stand-alone presentation at the event after eight years united with the Costa del Sol.

Further, as reported by EWN, the town council has fashioned an ambitious blueprint to transform Marbella into one of the world’s first ‘smart cities’ using €15 million of EU grant money. On the agenda is the reshaping of buildings, creation of public and green spaces, economic regeneration, and a new system of ‘eGovernment’ to bring power closer to the people. Millions will also be poured into renewable energy, transport and the environment to make Marbella a model Mediterranean sustainable city. 

The saga of a shamed former mayor and his ties to a living legend will always provide good fodder for a media frenzy, but hidden underneath the trials and tribulations, the real story here is of a gutsy city boldly embracing a brave new world. 

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