Prada sales are suffering in Asia

ALTHOUGH the Devil may wear Prada, people in Asia seem to have turned their backs on the Italian designer brand, and profits for the nine months to October 2015 dropped by an alarming 26.4 per cent to €235 million, compared to €319 million for the same period last year.

Whilst the company is not exactly facing hard times, they are clearly worried, especially as for the last quarter profit fell by 38 per cent. In accordance with tradition, the company will be looking to cut costs.

Prada also apparently plans to reduce price differences between different regions, to discourage tourists from travelling to countries where some items may be cheaper.