CALVIA was once again present at the World Travel Market in London this week, where the mayor, Alfonso Rodriguez, presented what they called ‘The New Magaluf’.
Following meetings last week with the Association of British Travel Agents (ABTA) and the British press to explain what a good year it has been for tourism in the town, especially in the Palmanova-Magaluf area, where improvements have been made both by the public and the private sectors. The Mayor of Calvia also signed an agreement for sporting events to be held in the town out of season, and attended a reception held by the Spanish Embassy in Great Britain. The presentation of The New Magaluf was carried out by the Councillor for Tourism, Antonio Garcia, with the cooperation of the hotel chains which have been involved in changing the area.
Also attending the WTM were the the President of the Balearic Government, Francina Armengol; the Vicepresident and Councillor for Innovation, Research and Tourism, Biel Barcelo, and the Mayor of Palma, Jose Hila. The main aim was to promote sporting tourism and gastronomy in the islands. The stand had an area for Mallorca, Menorca, Ibiza and Formentera, and an additional desk for the Palma de Mallorca 365 Tourism Foundation.
Palma’s main aim at the WTM is to promote the city as an ideal destination for a break all year round. To do so, they will meet with tour operators and airlines. British cyclist Sir Bradley Wiggins attended the presentation of the Balearic Islands as a sports destination, as he frequently visits the area and trains on the islands most of the winter.